יקב הרי גליל בקמפיין דיגיטל לקראת החג תחת הסלוגן: "קרוב לטבע" כוכבי הקמפיין הם עובדי היקב – מהכורם ועד המנכ"לית

יקב הרי גליל משיק קמפיין דיגיטלי חדש שיעביר את המסר "קרוב לטבע". את הקמפיין יובילו עובדי היקב (מהכורם ועד המנכ"לית) כחלק מאסטרטגיית המיתוג החדש של היקב וחזון בר קיימא.
את מהלך המיתוג ליוותה חברת המיתוג פירמה והוא כולל לוגו חדש דינאמי ומיוחד, עיצוב תוויות בקבוקים עם תקריבי אלמנטים מהטבע המעניקים תחושה אינטימית וחיבור לגליל העליון, ובשפה תקשורתית ייחודית, תחת המסר : קרוב לטבע.

יקב הרי גליל שם לעצמו כמטרה להוביל את חזון הבר קיימא כדרך חיים, להעביר תחושה אינטימית ולחבר את הקהל לגליל העליון דרך אנשי היקב. בכל שבוע תעלה תמונה של אחד מעובדי היקב לצד מידע אישי וציטוט המבטא את החיבור שלו לבר קיימא.
לדברי אייל פרנקו, מנהל שיווק יקב הרי גליל: "מהלך המיתוג והקמפיין מבטאים את הערכים הירוקים על פיהם אנו פועלים ביקב במטרה להוביל את חזון הבר קיימא כדרך חיים ביקב, בכרמים ובסביבה החברתית. כל זאת באופן טבעי, בגובה העיניים ובמפגש משוחרר וחופשי עם הצרכן".

יקב הרי גליל

קיבוץ יראון ד.נ. מרום הגליל ישראל 1385500
טלפון 04.6868740 פקס 04-6868506

שתפו!

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